Skip to content
Free shipping above 50 euro orders in Europe!

story

founders/owners/entrepreneurs/baristas

YUSU, best coffee in Amsterdam East. YUSU has many different coffee beans. All responsibly produced by independent farmers.

the creative boy

Kick van Doorn (1994) was born and raised in Amsterdam. Next to YUSU he is busy running his own Branding & Communication agency called Skandl. Kick has worked in the event industry for a while, organizing a number of club nights and art events. He studied Sociology at the University of Amsterdam and started working as a barista in the coffee industry at a young age. He has worked at Two For Joy, Coffee Roasters (where he met Nicole), Back to Black Coffee, The Meets & Charley's, among others. The ambition to set up their own coffee shop has always been there and YUSU is the beginning of that dream.

YUSU, best coffee in Amsterdam East. YUSU has many different coffee beans. All responsibly produced by independent farmers.

the business lady

Nicole Lieuw (1995) was born in Amsterdam. She studied International Business & Languages. Thanks to this study, Nicole has learned a thing or three about finance, which always comes in handy when running a business. She has been working as a barista in the coffee industry for almost 10 years now, making her a true coffee vet. Fun fact - besides Two For Joy Coffee Roasters, Frederix Coffee Roasters, Westcord Fashion Hotel, she also worked as an Airbnb host for two years. The opening of YUSU also offers Nicole the chance to take her passion for baking to the next step (and she’s killing it, as you might have tasted already).

team/family/crew/employees/friends

YUSU. Crew - Shawn. Amsterdam East. Amsterdam Oost.

shawn

Favorite drink: Cappuccino with oat

You probably already met him. This is Shawn our upcoming killer barista. He followed a barista course at YUSU before starting here and now he is already practicing his latte art game!

Shawn is currently working on his master thesis Urban Studies and is a king in playing tennis. His music taste? Hiphop! You can make him happy with some bangers of J Cole & Kendrick Lamar.

When you enter YUSU give him some love and order your favourite drink!

Fun Fact: He studied Sociology together with Kick.

elke

elke

Favorite drink: Cappuccino oat & Iced Matcha coco

You must have seen her before and if not, you haven’t been in the past few weeks. Elke is Yusu’s first official employee and we are really happy with her. Her barista skills are incredible. She makes every cup of coffee with lots of love.
Did you know that she won the Barista Championship at Coffee Company (out of all baristas that work there).. Sick right?

Not only her coffee is perfect, but also her music taste, her stress resistance level and her view on society.

Elke is born in Zeeland (no not New-Zealand), in the south of the Netherlands, but moved here a couple of years ago to study! Recently she graduated with a 9 for her master thesis! WAUW!

A week ago she moved to the east side of town. So if you have any tips for nice restaurants let her know!

Fun Fact: She went to the same highschool as the father of Kick in Zeeland. How coincidental is that?

YUSU. Crew - Bene. Amsterdam East. Amsterdam Oost.

bene

Favorite drink: Chai latte with oat milk

You might have seen her already, because this girl is killing it behind the bar. Her name is Benedicta but just call her Bene (not benny, benni or benna but: BENE). Only the real fam can call her benni...

First, Bene came regularly as a guest. She worked behind her laptop, drank several coffees and had small talk with us behind the bar. She said: I like the music you guys play and the atmosphere you create. A couple of days later: HIRED.

Bene is currently working on her latte art, but her coffees are already very tasty! What she can draw for you? Hearts that look like onions and garlics hahaha.. coffee is coffee right?

Bene is raised in Bonn and lived for a couple of years in Berlin where she developed herself as creative & sporty individual. She does photography, she runs 22 km without stopping & she is into deep conversations about life.. in short: multi-talented.

Oh.. yes.. there is many more to tell you about Bene, but just start the conversation yourself.

Fun Fact: Bene is the youngest of the team, but the most responsible on team outings.

feline

feline

Favorite drink: Cappuccino with oat

Goodevening everyone. This is our newest catch. Feline is working 5 days a week and is going to help us with shit behind the scenes. Y’all will see her on a regular so make sure you like her. Feline is organized, has lots of experience and knows what she is doing.

Feline was born in Almere, but fled to the big city as soon as she could. She then studied cultural social development here at the HvA. During her studies, her love for traveling grew as she went to South Africa for her minor. Now, her dream is to live there for a longer period of time, adventurous right?

If there is someone that wants to make sure that you feel comfortable.. it is Feline. Oh and if you bring your new born baby.. she will go crazy.. she loves babies haha.

Fun Fact: Feline knew how to make a rosetta after trying just 1 time!

"Our team/family consists of the nicest people of Amsterdam. Super sweet, pure & cool. They all have their own particular skills and experiences. If you would like to keep informed about our team members click here."

values/missions/visions/brand

YUSU-Amsterdam-the new coffee culture

coffee

YUSU sells and serves various coffees. The beans are imported, selected and roasted in collaboration with Back to Black Coffee. Back to Black has been active in roasting its own coffee since 2005 and tries to achieve this in the most sustainable way possible.

The green bean importers are carefully selected. The importers encourage farmers in various ways to work more sustainable, for example by offering higher prices for higher quality produced coffee, or by advising them on location about growing, processing and storing coffee.

snacks

snacks

All the delicacies are prepared in-house at YUSU. Have you already seen photos of our cute little baking house? No? Ask our staff to show it, because you really need to see it! Co-founder Nicole has a huge passion for baking and developed the recipes for the cakes together with Kick. The savory snacks were created with the help of Millie (Nicole's mother) and Vania (Kick's mother-in-law), so if you feel like snacking at Yusu, try the traditional Surinamese pastry or the Brazilian cheese ball. If you would like to order a full loaf, pie or bag of matcha cookies - shoot us a message or order in the store.

diversity

diversity

It is very important to the YUSU team that everyone feels welcome and at home. All layers of society should be able to come and drink a cup of coffee. We try, in our own way, to contribute to a more progressive society, in which everyone is equal and no one is discriminated against.

YUSU comes from seryusu, the Surinamese word for serious. YUSU does not only refer to seriously good coffee, but also makes a link to the urban subculture. YUSU is widely used in Dutch Hip-hop music and in slang.

creativity

creativity

YUSU wants to provide a platform to artists and creative organizations through various types of collaborations, such as ceramics, clothing, and other lifestyle treasures. The art you see hanging in our space is alternated every few months, giving you the chance to discover a new visual artist from Amsterdam and the surrounding area.

The interior of YUSU was designed and realized by the owners themselves, with the help of Kick’s father-in-law. So, as you can tell, we are a family-business with a passion for creativity, through and through.


We collaborated with Milou Broersen (ceramics), The New Originals (t-shirts), Permanent Clothing (t-shirts, bag & socks) Frenz (website design), Lukas Korschan (photography art), Skandl Amsterdam (dj shows) & many more to come...

Products slider